State of Inbound Marketing Trends

Foreword from Kipp Bodnar, CMO of HubSpot

The past few years have seen major changes in the way people communicate,
shop, market, and sell.

Currently, my Twitter profile picture is an NFT. We have an exciting new podcast,
Marketing Against the Grain, that’s part of the HubSpot Podcast Network and
our new Creators community, and I’m learning about Web3. These are all things
that have emerged or exploded in the past year or so, and at HubSpot — we’re all
in on the future of marketing.

As we do every year, we collected data on all things marketing in 2022. We found
that creators are dominating as an engaging, specialized channel to connect with
niche audiences, short-form video continues to boom, and marketers are getting
more efficient with their workflows and processes. Take a look at the insights and
takeaways to learn how to market your business, connect with the right people,
grow your audience, and cater to today’s buyer.

Thanks for being part of the HubSpot community. We can’t wait to see what’s in
store for marketing and the creator economy.